Most-Subscribed YouTube Channels Asia 2023: Top 10

Top 10 Most-subscribed YouTube Channels Asia 2023

S. No

Most-subscribed YouTube Channels

Subscribers in Million


T – Series



SET India



Zee Music Company






Goldmines Telefilms















Pinkfong Baby Shark – Kids Songs & Stories


Most-subscribed YouTube channels Asia 2023

In the ever-expanding world of online content, YouTube has emerged as a dominant platform for creators and viewers alike. With its wide reach and diverse range of content, YouTube has become a hub for entertainment, education, and community-building. In Asia, the popularity of YouTube has soared, giving rise to a new generation of digital stars who have amassed millions of subscribers. In this article, we delve into the realm of the most-subscribed YouTube channels in Asia as of 2023, shedding light on the charismatic personalities and captivating content that have captured the hearts and attention of viewers across the continent. Join us as we explore the fascinating world of these, top 10 YouTubers in Asia 2023, their unique journeys, and the impact they have made on the ever-evolving landscape of online media in Asia.


1. T – Series (237)

T-Series is an Indian music label and film production company that has taken the YouTube platform by storm. With a staggering 237 million subscribers, it holds the title of the most-subscribed YouTube channel in Asia as of 2023. Founded in 1983, T-Series initially gained fame as a music company, producing and distributing Bollywood film soundtracks. However, it made a groundbreaking move by embracing the digital era and venturing into YouTube, where it achieved unprecedented success.

T-Series offers a vast range of content on its channel, including music videos, film trailers, and behind-the-scenes footage. Its music library boasts a rich collection of songs from various genres, featuring both renowned Indian artists and emerging talents. T-Series has been instrumental in bringing Indian music to a global audience, with its diverse catalog catering to different tastes and languages.

The channel’s success can be attributed to several factors. T-Series consistently releases high-quality videos, collaborating with popular artists and incorporating visually appealing elements. It has also tapped into the growing popularity of music streaming, leveraging YouTube as a platform to reach millions of music enthusiasts worldwide. Additionally, T-Series has adapted to changing trends by diversifying its content, catering not only to traditional Bollywood music but also exploring genres like Punjabi music and devotional songs.

2. SET India (153)

SET India, the YouTube channel of Sony Entertainment Television, is a powerhouse of entertainment content in Asia. With 153 million subscribers, it has secured the second spot on the list of most-subscribed YouTube channels in the region. SET India primarily focuses on Indian television shows, bringing popular dramas, reality shows, and comedy series to the digital realm.

The channel offers a wide range of content that caters to diverse audience preferences. From gripping crime dramas to light-hearted sitcoms, SET India brings the best of Indian television to YouTube viewers. It has also ventured into producing exclusive digital content, providing web series and special features that engage its loyal fan base.

SET India’s success lies in its ability to create compelling narratives and captivating characters that resonate with viewers. It has successfully built a loyal community of fans who eagerly await each episode and actively engage with the channel through comments and discussions. Moreover, the channel actively promotes its content through social media platforms and collaborations with popular influencers, further amplifying its reach and impact.

By embracing YouTube as a digital platform, SET India has extended its presence beyond traditional television, allowing viewers to access their favorite shows anytime, anywhere. The channel’s commitment to delivering high-quality entertainment has propelled its growth and solidified its position as one of the leading YouTube channels in Asia.

3. Zee Music Company (93.1)

Zee Music Company is a prominent Indian music label that has garnered a massive following on YouTube, boasting an impressive 93.1 million subscribers. Known for its diverse music catalog, the channel caters to a wide audience, featuring songs from Bollywood films, independent music artists, and regional language tracks.

Zee Music Company has played a vital role in promoting and distributing Indian film music. It collaborates with renowned composers, singers, and filmmakers to create visually stunning music videos that enhance the overall listening experience. The channel showcases a mix of chart-topping hits, soulful ballads, and foot-tapping dance numbers, ensuring there is something for every music lover.

What sets Zee Music Company apart is its commitment to supporting emerging talent in the Indian music industry. The channel actively promotes independent artists, giving them a platform to showcase their creativity and connect with a wider audience. This focus on nurturing new talent has helped Zee Music Company maintain a fresh and vibrant content library that resonates with viewers.

Zee Music Company’s success on YouTube can be attributed to its consistent release of high-quality music videos, engaging storytelling, and strategic collaborations with popular films and artists. By blending traditional and contemporary elements, the channel has managed to strike a chord with millions of music enthusiasts in Asia and beyond, establishing itself as a key player in the digital music space.

4. BLACKPINK (84.6)

BLACKPINK is a South Korean girl group that has taken the world by storm with their powerful performances, infectious music, and captivating visuals. Formed by YG Entertainment in 2016, the group consists of four members: Jisoo, Jennie, Rosé, and Lisa. BLACKPINK’s YouTube channel serves as a platform for fans to connect with their favorite artists and immerse themselves in the group’s music videos, live performances, behind-the-scenes footage, and more.

With an impressive subscriber count of 84.6 million, BLACKPINK has established itself as one of the most popular music acts on YouTube. Their music videos, such as “DDU-DU DDU-DU,” “Kill This Love,” and “How You Like That,” have garnered billions of views, showcasing their global appeal and undeniable talent. BLACKPINK’s charismatic presence, fashion-forward style, and powerful choreography have garnered a massive following, known as “BLINKs,” who eagerly anticipate their releases and support them passionately.

5. Goldmines Telefilms (83)

Goldmines Telefilms is an Indian film production and distribution company that has gained immense popularity on YouTube for its diverse collection of movies and entertainment content. The channel primarily focuses on Hindi-language films, offering a wide range of genres including action, comedy, drama, and romance.

With a subscriber count of 83 million, Goldmines Telefilms has become a go-to destination for Indian movie enthusiasts. The channel uploads full-length movies, trailers, and video compilations, providing viewers with a convenient platform to enjoy their favorite Bollywood films. Their library includes blockbuster hits as well as lesser-known gems, catering to a broad spectrum of audience preferences.

Goldmines Telefilms’ success on YouTube can be attributed to its consistent uploads, high-quality content, and loyal fanbase. By making popular movies accessible to a wide audience, the channel has cultivated a dedicated following that eagerly awaits new releases and engages in discussions around Indian cinema.

6. SAB TV (77.5)

SAB TV is a popular Indian entertainment channel known for its light-hearted and family-oriented content. With a subscriber count of 77.5 million, the channel has a strong presence on YouTube, providing viewers with a digital platform to enjoy their favorite sitcoms, comedy shows, and other entertaining programs.

SAB TV’s YouTube channel offers a wide array of content, including full episodes, highlights, promos, and exclusive clips from their television shows. From long-running series like “Taarak Mehta Ka Ooltah Chashmah” to comedy sketches and stand-up acts, SAB TV caters to a diverse audience looking for laughter and wholesome entertainment.

The channel’s success on YouTube can be attributed to its ability to connect with viewers through relatable and humorous storytelling. SAB TV’s content focuses on light-hearted comedy, family values, and social messages, resonating with audiences across different age groups. By extending its reach to the digital realm, SAB TV has expanded its viewership and solidified its position as a prominent entertainment channel in India.

7. BANGTANTV  (73.8)

BANGTANTV is the official YouTube channel of the globally renowned South Korean boy band BTS. With an impressive subscriber count of 73.8 million, this channel offers a window into the lives of the seven members of BTS, as well as behind-the-scenes footage, music videos, dance practices, and captivating performances. 

BANGTANTV has become a hub for BTS fans, known as ARMY, who eagerly await new content and updates from their favorite group. The channel’s success can be attributed to BTS’s immense popularity and its ability to connect with fans on a personal level through its music and engaging personalities. BANGTANTV serves as a platform that fosters a sense of community, allowing fans from all corners of the world to come together and share their love for BTS.

8. HYBE LABELS (69.4)

HYBE LABELS is a powerhouse in the K-pop industry, housing some of the most influential and successful artists in South Korea. The label represents renowned acts like BTS, TXT, Seventeen, and many more. The HYBE LABELS YouTube channel boasts an impressive subscriber count of 69.4 million, making it one of the most-subscribed channels in Asia. The channel offers a variety of content, including music videos, dance practices, live performances, and exclusive behind-the-scenes footage.

Fans eagerly follow HYBE LABELS to stay updated on the latest releases, music videos, and teasers from their favorite artists. The channel’s success is a testament to the global popularity of K-pop and the immense talent and charisma of the artists under the HYBE LABELS umbrella.

9. ZeeTv  (66.2)

ZeeTv is one of India’s leading television networks, and its YouTube channel has amassed an impressive subscriber count of 66.2 million. The channel offers a wide range of content, including popular TV shows, reality shows, music videos, and exclusive interviews with celebrities. ZeeTv’s YouTube channel provides a platform for viewers to catch up on their favorite shows and enjoy exclusive content at their convenience. 

With its diverse programming and captivating storytelling, ZeeTv has garnered a large and dedicated following, both in India and among the global Indian diaspora. The channel’s success highlights the enduring popularity of Indian television and the ability of ZeeTv to adapt and connect with its audience through the digital landscape.

10. Pinkfong Baby Shark – Kids Songs & Stories (65.9)

Pinkfong Baby Shark – Kids Songs & Stories is a YouTube channel dedicated to entertaining and educating young children through catchy songs and animated videos. With a massive subscriber count of 65.9 million, this channel has become a go-to destination for parents and caregivers looking to engage their children with educational and entertaining content. The channel’s most popular video, “Baby Shark Dance,” became a global phenomenon, captivating young audiences with its infectious melody and adorable characters. 

Pinkfong Baby Shark – Kids Songs & Stories continues to release new videos featuring nursery rhymes, educational songs, and interactive storytelling, providing a fun and engaging experience for young viewers. The channel’s success lies in its ability to create content that resonates with children and provides a valuable learning experience in an entertaining format.

Which is the Most-Subscribed YouTube Channel in Asia?

T-Series is the most-subscribed YouTube channel in Asia, boasting a remarkable subscriber count of 237 million. T-Series, an Indian music label and film production company, has gained global recognition for its extensive catalog of Bollywood music, film trailers, and other entertaining content. The channel’s immense popularity can be attributed to its ability to cater to diverse audiences, encompassing a wide range of musical genres, languages, and cultural themes.

With a strong presence in the Indian music industry for decades, T-Series leveraged the power of YouTube to expand its reach and connect with a global audience. The channel features a vast collection of music videos, movie trailers, devotional songs, and regional music, providing a comprehensive entertainment experience for its subscribers. T-Series has collaborated with numerous renowned artists, both from India and abroad, contributing to its extensive library of high-quality music content.

T-Series’ success can be attributed to its consistent output of new and engaging content, combined with a deep understanding of audience preferences. The channel regularly releases music videos featuring popular Bollywood songs, capturing the attention of millions of viewers worldwide. Additionally, T-Series has been quick to adapt to evolving trends and consumer demands, experimenting with different formats, such as remixes and independent music releases, to cater to a wider audience base.

Moreover, T-Series actively engages with its subscribers, encouraging them to participate in contests, polls, and promotions, fostering a sense of community and interaction. The channel’s dedication to providing high-quality visuals and production values has also contributed to its appeal, ensuring a captivating viewing experience for its audience.

T-Series’ status as the most-subscribed YouTube channel in Asia reflects not only its dominance in the Indian entertainment industry but also its ability to resonate with viewers across borders. With a vast and diverse library of content, T-Series continues to captivate audiences worldwide, solidifying its position as an entertainment powerhouse in the digital era.

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