During its annual developer conference in Mountain View, California, search engine giant Google, on Wednesday, announced a ton of brand new features. These include new writing tools in Gmail, smarter Bard, and enhanced features in Google Maps.
Another change expected in the near future is that Google aims to change the way search engine results are presented and it will do so with the help of artificial intelligence. In the process, the company is expected to change the narrative of the online publishing industry.
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On Wednesday, the world saw how search engine giant Google is aiming to make maximum use of synthetic AI in its search engine results. This feature is not yet released to the public but people can most likely expect it in the near future.
Work on innovative AI
Artificial General Intelligence is designed in such a way that it is very well trained to actually “read” everything that is on the open web. It then uses that information to create responses to questions that sound like a conversation.
How could this adversely affect the online publishing industry?
All of these changes could be detrimental to the online publishing industry because Google primarily provides answers to difficult questions using all the content available on the open web. This way, people using Google Search won’t need to visit pages that actually contain the information they’re looking for. However, the modern online publishing industry needs users to visit a site to make a profit.
Google explains that in case searchers want to dig deeper into the answer, they can click on the links provided next to the answer. However, will these links placed to the right of the Ai-designed general answer ever get clicks?
Google further explains that these links will receive clicks because the company is aiming to be transparent about its information sources. However, many technology critics still believe that when Google Search users receive clear and ready answers, they may not want to click on that source of information.
This is certainly alarming news for other websites and content creators. Currently, Google Search has about 94% market share worldwide with about 89% in the United States. Google Search is a convenient way for users to get quick answers to their everyday questions.
When will Google launch new Search capabilities?
Well, it’s difficult to answer this question. Google said it will roll out the feature on a trial basis in the coming weeks. It confirms that it will be gradual with the process. However, with competitors like ChatGPT increasing their popularity, it’s hard to expect Google to take much time in the process.
What do AI critics say?
Some AI critics argue that the errors and omissions caused by AI advances like ChatGPT cannot be ignored. These critics also suspect that some of the promises related to the technology may not pan out.
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Categories: Optical Illusion
Source: pagasa.edu.vn