As recently as Thursday, the Biden administration accused Meta Platforms Inc of trying to bribe its way to domination of the metaverse, initiating a high-profile trial aimed at stopping Meta from buying Inside Inc.
In July, the FTC filed a lawsuit to block the deal. They said parent company Facebook’s acquisition of Inside would “tend to create a monopoly” in the market for virtual reality (VR) fitness apps.
It called on the judge to issue a preliminary injunction. This preliminary injunction will stop the proposed transaction.
Abby Dennis, an attorney for the FTC, said in her opening statement that the Inside acquisition is nothing more than part of Meta’s effort to attract new and more diverse virtual reality users, including consumers. of Supernatural, Inside’s popular subscription-based virtual reality workout app. .
Dennis added that this will add to Meta’s existing virtual reality user base.
Pointing to a plan from early 2021, Dennis further stated that “Meta could have chosen to use all of its vast resources and capabilities to build its own dedicated VR fitness app and they planned to do that before acquiring Inside,”
Operation Twinkie plans include expanding a rhythm game app called Beat Saber. The app was acquired by the company in 2018 for the fitness space through a proposed partnership with Peloton.
An email from Mark Zuckerberg was also quoted saying he was “very bullish” on fitness, calling the proposed partnership with Peloton “awesome.”
Meta and Inside argued that the FTC did not do a good job of defining the relevant market. They say the companies compete with a variety of fitness content and not just with VR-related fitness apps.
Categories: Optical Illusion
Source: pagasa.edu.vn