TATA is certainly a name enough to affirm authenticity, purity and Made in India pride. Not long ago, the company posted a few slides on its Instagram page to share fun trivia about the names of some of its business giants. TATA Companies wrote in an Instagram post with the hashtag: “At some point, you may have wondered why some of the brands you use every day are called that. To know the story behind a our brand name number, just swipe forward”. This is Tata.
Biography of Ratan Tata
William Shakespeare’s famous quotes have found a place in corporate posts. The first slide reads: “What’s in a name? Swipe to find out.” Next is the naming of the four brands, their meanings and origins.
Vistara
Vistara’s name is derived from a Sanskrit word, Vistaar, which means ‘infinite openness’. “The name evokes images of a window view overlooking an endless blue sky,” TATA Companies wrote in an Instagram post.
ama Stays & Trails
amã Stays & Trails creates unique stay experiences and ranges from charming neighborhoods to enchanting trails in unique locations. The company’s name is derived from the Sanskrit word, Ama, which means home. “And we couldn’t think of anything more appropriate,” the company said in an Instagram post.
Who is Jamsetji Tata, read his biography.
Tanishq
Renowned jewelry brand Tanishq is a gala of lavish heritage. Its name is a combination of two words, Tan meaning ‘Body’ and Nishq meaning ‘Golden Ornament’. “The brand represents craftsmanship, exclusive design and quality,” the company added in its Instagram post.
Croma
The retail chain company was named on a flight. Solar, Sun, Super, Prime and Circle were the first choices but Cromā was the one stuck. It means ‘purity of color, the brightest possible color’. “Matra ‘-‘ on top of letter a gives an Indian touch,” the company revealed in its Instagram post.
Indian Airlines
In February, the TATA Group posted a photo on Twitter saying Who Named Air India with the caption: “Back in 1946, when Tata Air Lines expanded from a division of Tata Sons to a company, we also had to name it. the choice for India’s first airline company goes to Indian Airlines, Pan-Indian Airlines, Trans-Indian Airlines & Air-India.” The company also uses the hashtags AirIndiaOnBoard and WingsOfChange.
TATA in its monthly newsletter of 1946 said that they were trying to find a suitable name for India’s first ‘Aviation Company’. The company added that the choice had to be made from a list of four names– Indian Airlines, Pan-Indian Airlines, Trans-Indian Airlines and Air-India.
(1/2):Back in 1946, when Tata Air Lines expanded from a division of Tata Sons into a company, we also had to give it a name. The choice for India’s first airline company went to Indian Airlines, Pan-Indian Airlines, Trans-Indian Airlines & Air-India. #AirIndiaOnBoard #WingsOfChange pic.twitter.com/BKpmwyAMim
— Tata Corporation (@TataCompanies)
February 6, 2022
The company conducted a Gallup Poll or Sample Opinion Survey and employees were asked to indicate their first and second preference.
“The first count showed 64 votes for Air-India, 51 votes for Indian Air Lines, 28 votes for Trans-Indian Air Lines and 19 votes for Pan-Indian Air Lines. When names are less favored was disqualified, the final tally showed 72 votes for Air-India 58 for the Indian airline,” the archived news report said.
“Therefore, the name of the new Company will be AIR-INDIA,” the bulletin added.
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Categories: Optical Illusion
Source: pagasa.edu.vn